If marketers want to stay on top of the latest trends, they need to inform you of the features and applications that are altering the digital aspect. How would you go about doing that? You need not worry! To keep you informed, media updates Nakedi Phala dug up the newest trends in digital marketing.
Five factors that are changing digital marketing in the future
All because of digital marketing, consumer trends are often easy to forecast, but they may always make a complete 180 and prove to be rather hard.
To stay up, it’s necessary to understand the digital developments that are taking place. SEO, voice search, or whatever else Google has been up to, we’re on top of it.
This leads us to the next question: In which digital ecosystem will your brand play? Not sure what you want? There is no tension. We’ve got you covered.
Five digital marketing factors changing the future you should be knowledgeable of:
Search Engine Optimization (SEO)
As a term linked with the ‘experts’, search engine optimization (SEO) used to seem technical. Marketers began to learn this expression as time went on, not for its meaning, but also its possible advantages for their brands.
These marketers seem to agree. SEO (search engine optimization) is the future of digital marketing, according to Google. You may wonder why we say it. Using a search engine, such as Google, to locate your products or services is one of the easiest ways for consumers to do so.
Why should you care about this? This is true if you creatively use SEO. How? Try to imagine yourself as a customer who is looking for that service to buy. What if you provided a vehicle service to your customers?
Google: What phrases would you use to find a service center for your car? If you were to search for a vehicle service, the first and most clear thing you’d enter is ‘car service’. if your brand isn’t the first thing that pops up in your search results, so you’ve got some catching up to do.
Global connectivity
Consumers are adopting global connections, and marketers need to take note. If the information is available online, it falls under this category. Now that you’re not only addressing local clients, but your marketing approach also needs to settle.
As a result of this new trend, both brands and consumers will gain. How? It has widened the pool of people who can access products and services, which means that businesses can reach a larger audience. E-commerce is a result of this expansion of the pool.
Retailers and brands, pay attention. Retailers and brands, take note. When a consumer orders products from the supplier or manufacturer, they are cheaper.
This is a chance for you to access your marketing point of view and make any required changes to adapt to the current business environment, even though it may increase competition for your brand.
Google Lens
Your brand’s products can is discovering in a variety of ways. Search giant Google has been working on Google Lens, a simple but powerful tool.
Your future digital marketing strategy: how does this fit in with it? Easy! Suppose your product is view by someone who would like to buy it, but it is not yet branded, making it difficult for the customer to know what to seek to buy it. How would you go about branding your product?
You can snap an image of the product, scan it with Google lens (which further publishes it on Search engines), and voila, you’ve got a digital product. As a result, your potential consumer gets more information about what you have to offer. Isn’t it cool?
SEO keywords are used to establish a product’s rating (image). Google collects more data on a product the more people are posting about it. And, the more data that are collect, the easier it will be to find your brand’s offerings.
Voice search
According to a recent study, if you know how to pronounce a word, you may ask your smart gadget to help you discover it. Also, customers are spoilt with choice, to put it. You may choose between Google Assistant, Amazon’s Alexa, and Apple’s Siri.
The use of complex and difficult-to-pronounce words in branding is likely discouraged. Unless a person can speak your brand name, they’re not going to be able to find it on any of the social media sites.
Because voice search is a growing trend in today’s society, it’s better to start over from scratch. These are three ways to leverage voice search in your branding efforts to get you started:
- The content should be draft in a natural voice
- The voice search function will start picking up on your answers to requested queries.
- Consider utilizing vernacular terms and phrases when writing your essay or dissertation. As a result, they are quite familiar with customers, who use them in their daily conversations. This is because that’s how the user would tell this to a friend. For example, “tasty burgers in Johannesburg” will be simpler to pick up as an SEO term.
Browser Push Notifications
Browser Push Notifications are a feature that has been around for a long time (BPN).
You should think of combining the BPN function with your digital marketing strategy because customers are spending more time online viewing content, buying, and educating.
As a result, some consumers may forget to make a buy or sign up for a service. So, it’s great to ask visitors on your website whether they’d want to perform some kind of activity.
Consumers and brands enjoy BPN’s ‘push’ technology, which allows online activities to do faster and more conveniently.
As a result, you may lose consumers. Keep them as basic as possible.
Was there anything you believe have missed? Please let us know your point of view in the comments below!
As you can see, you’ve stayed with us until the very end. Sign up for our newsletter to receive more in-depth articles. And browse our courses specifically for digital marketing.