Digital Marketing

Marketing is no longer about the stuff that you make, but about the stories, you tell.

About this Course

This hybrid field of Marketing & IT is booming and its high time to become a part of an immensely lucrative field. Rising Teq’s 40+ hours course will help you master the skills sets required to become a Digital Marketing Professional. Individuals, who are looking to advance in their career and gain leadership positions should join this course.


What You Will Learn

Module 1

Basics of Marketing

  • Definition of Marketing
  •  Basic principles of Marketing
  • Process of Market Research
  •  B2B Marketing
  • Marketing sales funnel
  • Brand strategy

Module 2

Digital Marketing

  •  Definition of Digital Marketing
  • Importance & advantages of Digital Media
  • Digital Medium & the Internet
  • Marketing tools
  • Viral marketing

Module 3

Content Marketing

  • Content planning
  • Content generation
  • Content curation
  • Content marketing

Module 4

Search Engine Optimization

  •  SEO
    – SERP
    – Technical SEO
    – On-page SEO
    – Off-page SEO
    – Mobile SEO
    – Advance SEO
  • Tools by Google

Module 5

Search Engine Marketing

  •  PPC Campaigns
  • SEM tools
  • Google AdWords

Module 6

Social Media Marketing

  • Strategic planning & implementation
  • Hashtags
  •  Facebook marketing
  • Instagram marketing
  • LinkedIn marketing
  • TikTok/Reels marketing
  •  Paid marketing

Module 7

Web Analytics & Reporting

  • Data driven marketing
  • Google Analytics
    – Installing
    – Tag assistant
    – Bounce rate
    – Analyzing data
    – Reports
    – Goals

Module 8

Email Marketing

  •  Importance
  • Email list
  • Subscribers & unsubscribes
  • Email marketing automation
  • Email marketing tools

Why Take This Course

Python is a strong programming language that is utilised in a wide range of fields, including data research and web development. According to StackOverflow’s 2016 Developer Survey, it ranks in the top ten for “Most Popular” and “Most Loved” technologies, making it a beginner-friendly language. Python gives you the ability to programme almost anything.


Who Can Enroll ?


Designations to expect

There are various career path you may choose if you want to get more detailed about the sorts of roles available in digital marketing, including
Open chat
Rising Teq
How can we help you ?